CLIENT: NyDig
ROLE: Creative Director
MEDIA: Wall Street Journal, Bloomberg.com, Financial sites.
RESULTS: Broke through other market players and put them at the lead in institutional investments.
Cryptocurrency by the bigwigs.
We were tasked with introducing NYDIG (New York DIGital Currency) to the financial industry. NYDIG is a fund for institutional investors wanting to diversify holdings into the crypto sector. We gave NYDIG a refined design level and a voice that had attitude and smarts. The journey of their launch was a great collaboration with the client and agency.
