How do you keep things really simple?

It's not easy in a short amount of time but we did it. Liz Loudy was the copywriter on the project and made the spots not only smart and charming but as simple as she could. Even with no direct dialogue you get the emotional point of the messages.

I CD'd nine :15s for social media placement. They were targeted at iOS users, Android users and others so messaging had to directly match strategy. We shot these in Prague and the director, Henry Selder, brought his Swedish sense humor to them.