The Nets needed a rallying cry.

Brooklyn "We Go Hard" is a lyric that Santogold put across a few years ago. It made it into some other songs and became part of the language in NYC.  For the Nets it gets down to how they train and play. It doesn't matter if they win as long as they go hard on the court. Not only did we create the 2017 branding we also created a series of bespoke films to recruit prospective players.