CLIENT: Virtusa
ROLE: Creative Director
MEDIA: Linkedin, Facebook, Youtube, PR, Native & Organic
RESULTS: This campaign continues to preform way above all previous work that the client has ever done.
We got to the simplest definition of the brand.
That was the start. It was from something their CEO said to us. (Always good to have a direct quote to sell something so right through to the rest of the corporation.) It also became “Invertising” which is what my partner Jon Goldberg calls it. This message and our campaigns clearly (and rightly) set Virtusa apart from all the others in the cluttered category.
Our approach was to give Virtusa both a visual language and a textual voice so that whatever their brand touched it had an overall binding philosophy.
The color pallet and use of the quarter curve was meant to combat the generic corporate applications out there. Tech is usually harmonic and blue, we went violet / purple with a grounding grey and a lcd green highlight. In social feeds this approach is needed to capture attention and show distinction from the crowd.
Brand Video
When we rebranded Virtusa we created a video to put all over social media as an explainer of their new message. It also told the story that all along that is who they are and always will be, Engineers.
Consulting Video
Virtusa is “Engineering First” and then Consulting. This video was made to spread that message around in case anyone was confused.
Talent Video
We explained the core message of the Virtusa brand, “Engineering First” , and presented it to talent getting them to come on board. Most talent think that the category is Consulting First. This is why the message stood out to those who like thinking over powerpoint presentations.
