CLIENT: State Farm
ROLE: Group Creative Director
MEDIA: Network, Cable, Facebook, Youtube, TikTok, Instagram
RESULTS: This campaign had the highest recall and likability for State Farm while it aired.
Chris Paul was traded to the Rockets.
He had been in Los Angeles previously and because of the move he had to find a new State Farm agent in Houston. That was our storyline slash journey for the season's campaign. Many TV scripts as well as online social videos and activations came out of this new relationship.