It was a very interesting project, having to get Anna Wintour and VH1 to agree on a direction. In the end it was all fun television, print and web. We also created premiums for the attendees, an awards booklet, all of the on-air graphics, the look and feel of the stage and show, host and band suggestions, interactive contests, outdoor, and post-party elements. One shot that we created with Vanessa Beecroft (the legs in the air) was wrapped around Radio City Music Hall. You never know where things can go.
ROLE: Art Director & Designer
MEDIA: Print, TV, Web, Outdoor, Program Guide, Premiums