It was a very interesting project, having to get Anna Wintour and VH1 to agree on a direction. In the end it was all fun television, print and web. We also created premiums for the attendees, an awards booklet, all of the on-air graphics, the look and feel of the stage and show, host and band suggestions, interactive contests, outdoor, and post-party elements. One shot that we created with Vanessa Beecroft (the legs in the air) was wrapped around Radio City Music Hall. You never know where things can go.
Art Director & Designer
Print, TV, Web, Outdoor, Program Guide, Premiums