Client:

STATE FARM MUSIC

 

Role:

Group Creative Director

 

Media:

Long Format TV, Event, Social

 

Results:

Lady Gaga's FB live record broken.

 

Over 20 Million views for Artist Sessions.

 

Millions of Snapchat and Instagram views.

State Farm produces broadcast television shows as well as online mini-docs for new artists.

DJ Khaled, Jon Batiste, DRAM, Future, Usher, Charlie Puth, Ben Rector, Børns, Lissie, Prince Royce, Judah and the Lion, Khaled, Lindsey Sterling...

 

We did a FaceBook Live concert at the NBA All Star Weekend in 2017 (the below tune in). DJ Khaled, Jon Batiste and Chris Paul hosted.  Eight of the biggest current names in Hip-hop took the stage and broke Gaga's FB Live  record – plus any others at the time. Snapchat was lit and our concert was the talk of the NBA (and world) the next day. Along with DJ Khaled's millions of social followers Chris Paul  has about 5 million FB  plus 7 million IG followers. They were just two of 20 or more Social celebrities broadcasting that night. We got 10 times the viewers than when we created shows for live TV. I guess that's the new world.

We went down to Chattanooga TN to film Usher's Neighborhood Session show. These were the funnest assignments to work on at Translation. I'm a big music fan and it's always great to know how and why an artist got to where they are. That was are main question, "What about your neighborhood got you here?".  I don't think that I was ever uninspired by an artist's story. Many times on these shoots I was amazed that I was getting paid to do this.

 

Ben Rector is from Tulsa and shooting there changed my mind about the city. It wasn't what I was expecting, it was a great place that a lot of talent is coming out of now. Ben is not only a great composer but also a top notch showman.

Charlie Puth was one of our Artist Sessions in 2016. Most all of the Artist Sessions shows had  500,000 YouTube views or more bringing the total views of the program season to over 20 million viewers.