I partnered with Robert Nightingale on this.

Robert is a industrial designer and strategist who has designed past rOtring products. We got together and re-branded rOtring for their American re-launch. This positioning also became the new global brand.


Our manifesto for the brand states clearly that you must think, then create and that sketching after thinking is the best natural way to be creative.


Aside from strategy we also worked on print, PR, web, events, collaborations, social media and films. We also created a list of the top 100 creatives in the U.S. and sent them an 800+ as a thank you for their creative thinking.


A rOtring institute for learning was also created with the participation of top visual creatives explaining their process and teaching viewers a lesson in visual thinking.



ROLE: Creative Director

& Film Director


MEDIA: Branding, Positioning, Event, Web, Social, Film


RESULTS: Millions of Youtube views for a minimal production budget. Wildly successful U.S. brand reintroduction.

The above video announced the rOtring 800+. It's a product demo with the same style and attitude we created for rOtring's other media. This piece has gotten over 1 million views on youtube so far.