"There ain't no off season" was our mantra and we showed it in many fun ways. We got current NFL stars and some stars outside the game to join in. The funnest part of it all was seeing normal high school kids interacting with the players. We gave them great stories to tell.
We had a graphic language besides our holding line that tied everything together. A custom typeface was created as well as graphic standards unique to the NFL youth market.
As stated above, besides the TV spots we created a slew of online videos, social posts, Snapchat posts, Instagram stories and PR.
ROLE: Group Creative Director
MEDIA: TV, Social, Outdoor
RESULTS: Over a Million views after a month for the main film.
Millions of Snapchat and Instagram views.