It’s was for a women’s web site. I wouldn’t read the scripts to the client, just set things up and play cool while the copywriter Susan Young read them. Some of the setups were of pregnancy stuff and other womanly things. We tried to keep it non-cliché. I set up a visual typographic language that extended to the website, billboards, wild-posts, and the television show. We also executed guerrilla ideas like getting yoga instructors & girl bartenders to wear t-shirts designed for them, created nail files for locations in NY, LA, and Miami. It was an all over look and feel. The next round was simple type animation with a voice over. I have to say I really like all the stuff we got to produce, even with it’s girlishness.
TV, Print, Web, Social