I arrived at K&B and was given a client to re-brand in a month and a half.

It’s was for a women’s web site. I wouldn’t read the scripts to the client, just set things up and play cool while the copywriter Susan Young read them. Some of the setups were of pregnancy stuff and other womanly things. We tried to keep it non-cliché. I set up a visual typographic language that extended to the website, billboards, wild-posts, and the television show. We also executed guerrilla ideas like getting yoga instructors & girl bartenders to wear t-shirts designed for them, created nail files for locations in NY, LA, and Miami. It was an all over look and feel. The next round was  simple type animation  with a voice over. I have to say I really like all the stuff we got to produce, even with it’s girlishness.

CLIENT: IVILLAGE

 

ROLE: ACD/Art Director

 

MEDIA: TV, Print, Web, Social