SAMSUNG GALAXY NOTE 10 SOCIAL CAMPAIGN
STATE FARM NBA SOCIAL
NFL SOCIAL
Besides the TV campaign we created :15 second spots for all of the talent in the spots solely for their social feeds. Stefon Diggs, Travis Kelce and all the other players/rappers have millions of followers that saw this work. We also sent a crew around to 20 or so events with pro players to give them the handoff for the NFL. It created tons of social content that was just waiting to be shown. The below is just 2 of the 30-40 social films.
We went about re-branding rOtring from the digital out. Their main customers are between the ages of 20 and 40 so the normal last century way of doing promotion was out the window.
We turned their website from just a shopping cart to a content site that upped the emotional value of their products. Through films and other story telling we showed creatives using, and loving, rOtring tools. We also created social media challenges to drive traffic and awareness. Relationships through brand dialogue.
This all sounds very obvious but Yankee at the time was just caught up in just being the number one selling candle in America. We solidified that position in todays new media era and gave not just the fans, but also the employees, a platform for a relationship, a candle relationship that is.
Yankee Candle was sold about 6 months after this work for 1.75 billion. Not to say that it was the reason but it did show a brand looking forward.
PANASONIC DIGITAL / SOCIAL
Panasonic had to break through. The concept was that because people spend too much time apart from their families they develop a disease called "Famnesia". Along with a Panasonic site, web ads, and print we created a Wikipedia entry describing the disease, its symptoms and cure. Wikipedia flagged the entry and took it down. The agency got into a little trouble but nothing major. I'm sure that advertising has come up with a few diseases and cures over the years...
917-449-7822
SAMSUNG SOCIAL
STATE FARM NBA SOCIAL
NFL SOCIAL
Besides the TV campaign we created :15 second spots for all of the talent in the spots solely for their social feeds. Stefon Diggs, Travis Kelce and all the other players/rappers have millions of followers that saw this work. We also sent a crew around to 20 or so events with pro players to give them the handoff for the NFL. It created tons of social content that was just waiting to be shown. The below is just 2 of the 30-40 social films.
We went about re-branding rOtring from the digital out. Their main customers are between the ages of 20 and 40 so the normal last century way of doing promotion was out the window.
We turned their website from just a shopping cart to a content site that upped the emotional value of their products. Through films and other story telling we showed creatives using, and loving, rOtring tools. We also created social media challenges to drive traffic and awareness. Relationships through brand dialogue.
This all sounds very obvious but Yankee at the time was just caught up in just being the number one selling candle in America. We solidified that position in todays new media era and gave not just the fans, but also the employees, a platform for a relationship, a candle relationship that is.
Yankee Candle was sold about 6 months after this work for 1.75 billion. Not to say that it was the reason but it did show a brand looking forward.
PANASONIC DIGITAL / SOCIAL
Panasonic had to break through. The concept was that because people spend too much time apart from their families they develop a disease called "Famnesia". Along with a Panasonic site, web ads, and print we created a Wikipedia entry describing the disease, its symptoms and cure. Wikipedia flagged the entry and took it down. The agency got into a little trouble but nothing major. I'm sure that advertising has come up with a few diseases and cures over the years...