SAMSUNG GALAXY NOTE 10 SOCIAL CAMPAIGN

STATE FARM NBA SOCIAL

NFL SOCIAL

 

Besides the TV campaign we created :15 second spots for all of the talent in the spots solely for their social feeds. Stefon Diggs, Travis Kelce and all the other players/rappers have millions of followers that saw this work. We also sent a crew around to 20 or so events with pro players to give them the handoff for the NFL. It created tons of social content that was just waiting to be shown. The below is just 2 of the 30-40 social films.

ROTRING DIGITAL AND SOCIAL

We went about re-branding rOtring from the digital out. Their main customers are between the ages of 20 and 40 so the normal last century way of doing promotion was out the window.

 

We turned their website from just a shopping cart to a content site that upped the emotional value of their products. Through films and other story telling we showed creatives using, and loving, rOtring tools. We also created social media challenges to drive traffic and awareness. Relationships through brand dialogue.

YANKEE CANDLE SOCIAL

Yankee Candle has a very loyal fan base. But it turned out the company itself had no real relationship with their customers, outside of the stores and catalog.  We created a loyalty program to reward these fans. This campaign introduced "Yankee points" and a game to get everyone involved.

This all sounds very obvious but Yankee at the time was just caught up in just being the number one selling candle in America. We solidified that position in todays new media era and gave not just the fans, but also the employees,  a platform for a relationship, a candle relationship that is.

 

Yankee Candle was sold about 6 months after this work for 1.75 billion. Not to say that it was the reason but it did show a brand looking forward.

PANASONIC DIGITAL / SOCIAL

 

Panasonic had to break through. The concept was that because people spend too much time apart from their families they develop a disease called "Famnesia". Along with a Panasonic site, web ads, and print we created a Wikipedia entry describing the disease, its symptoms and cure. Wikipedia flagged the entry and took it down. The agency got into a little trouble but nothing major. I'm sure that advertising has come up with a few diseases and cures over the years...

SAMSUNG SOCIAL

STATE FARM NBA SOCIAL

NFL SOCIAL

 

Besides the TV campaign we created :15 second spots for all of the talent in the spots solely for their social feeds. Stefon Diggs, Travis Kelce and all the other players/rappers have millions of followers that saw this work. We also sent a crew around to 20 or so events with pro players to give them the handoff for the NFL. It created tons of social content that was just waiting to be shown. The below is just 2 of the 30-40 social films.

ROTRING DIGITAL AND SOCIAL

We went about re-branding rOtring from the digital out. Their main customers are between the ages of 20 and 40 so the normal last century way of doing promotion was out the window.

 

We turned their website from just a shopping cart to a content site that upped the emotional value of their products. Through films and other story telling we showed creatives using, and loving, rOtring tools. We also created social media challenges to drive traffic and awareness. Relationships through brand dialogue.

YANKEE CANDLE SOCIAL

Yankee Candle has a very loyal fan base. But it turned out the company itself had no real relationship with their customers, outside of the stores and catalog.  We created a loyalty program to reward these fans. This campaign introduced "Yankee points" and a game to get everyone involved.

This all sounds very obvious but Yankee at the time was just caught up in just being the number one selling candle in America. We solidified that position in todays new media era and gave not just the fans, but also the employees,  a platform for a relationship, a candle relationship that is.

 

Yankee Candle was sold about 6 months after this work for 1.75 billion. Not to say that it was the reason but it did show a brand looking forward.

PANASONIC DIGITAL / SOCIAL

 

Panasonic had to break through. The concept was that because people spend too much time apart from their families they develop a disease called "Famnesia". Along with a Panasonic site, web ads, and print we created a Wikipedia entry describing the disease, its symptoms and cure. Wikipedia flagged the entry and took it down. The agency got into a little trouble but nothing major. I'm sure that advertising has come up with a few diseases and cures over the years...